Change the world

Communication & Stakeholder Liaison

1. Making the media work for you

This workshop aims to help delegates:

  • Understand the media environment
  • Understand the animal that is the media
  • Understand news and newsworthiness
  • Address anxieties in dealing with media

2. Producing publications/marketing material

This workshop will provide start to finish guidelines on the process of producing a newsletter or DL marketing brochure for your department, faculty, unit or school. From obtaining a quote, gathering information to the design, printing and delivery of material, you will gain a clear understanding of the steps to take and the people to contact to help you make it happen.

3. Netiquette

This workshop is aimed at anyone who uses e-mail and social media channels to communicate – both at work and personally! It’s a “do’s and don’ts” styled workshop with examples and situations shared by the presenter.

The main focus is on helping staff to be vigilant on what they say and how they say it.

4. Produce your own newsletter

To provide basic guidelines for producing a faculty or school newsletter using InDesign or Publisher for those who are working on University newsletters.

Topics covered:  why you need a newsletter; newsletter’s objectives; know your audience; creating a diary; providing a brief; using University templates; setting deadlines; basic design guidelines for University newsletters

5. PowerPoint and presentation tips for newcomers

To provide basic guidelines for presenting a PowerPoint – from compiling slides through to basic presentation skills for NMMU staff and students in need of basic guidelines to improve their presentations using University PowerPoint templates.

Topics covered:  First impressions; connecting with your audience; dress; projection, pronunciation; PowerPoint templates; font choice and size; use of photographs; using bullet points.

6. Social media 101

This workshop is aimed at those who use or need to use social media for the purposes of marketing their faculty/school/department/unit etc. We will deal specifically with Facebook (setting up and maintaining pages) as well as aspects of Twitter and YouTube.

This is a “show and tell” workshop where the presenter will explain by using examples – participants will not be working on their actual profiles.

7. Newswriting

To understand what makes news and to write a basic news article for anyone who needs/wants to write news articles or press releases for publication in newsletters or newspapers.

Topics covered: what is news; writing style; the 5W’s and H of newswriting; giving a news brief; step-by-step question and answer structure of writing a news article, captions and headlines.

8. Basic sub-editing

To provide basic guidelines for rewriting or cutting copy for news publication (eg Long-winded academic pieces where the punch-line is at the end) for those who are working on University newsletters.

Topics covered:  Providing the right brief; selecting copy (knowing what is most newsworthy); rewriting copy; cutting copy.

9. Basic photography

To provide basic guidelines to ensure suitable photographs for publication in the media, newsletters and publications.  

Whether you have to take your own photographs or use a professional photographer – you need to know the specific requirements for publication purposes.

These include composition, number of people, lighting, background etc and how to guide professional photographers to take the photographs that are needed for publications.

10. Face-to-Face Marketing

An exhibition is perhaps the most powerful environment for meeting your market face to face. By attending this workshop, you will benefit from more measurable objectives, an impactful presence and people trained to deliver the relevant results.

This course is suitable for all staff members involved with exhibitions exhibitors.Those undertaking the task for the first time or others who are more experienced will also find the workshop useful.

You would have a better understanding of the following concepts relating to exhibitions:

  • Expectations  
  • Execution
  • Engaging
  • Etiquette
  • Evaluation