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Communication & Stakeholder Liaison

The purpose of this office is to produce marketing material in line with the universities marketing and recruitment strategy, in order to assist with the corporate marketing of the University’s products and services.

The office plans and manages a work schedule for the production of the universities various marketing material requirements per year. Liaises with various faculties, departments, units and individuals to source information for marketing material publications and also liaises with both the communication and marketing division regarding market feedback. Comparative market publication/material research is done on an annual basis to ensure that the universities material is in line with international as well as national trends. Findings gathered from research collected is analysed and recommendations are made to relevant stakeholders. This office also develops and customises new marketing material messages in partnership with the universities advertising agency for different target audiences in line with the University’s brand identity and CI. In addition to the above, this office also helps various faculties and departments in the development of their own marketing material items.

Items produced annually include:

  • General Information & Admission requirements guide for prospective students
  • Z-Card
  • Grade 9 Booklet
  • Postgraduate booklet
  • George Campus booklet
  • Ad hoc publications and material as the need arises.
Contact Information
Mr Bernard Piater
Mr Bernard Piater
Position: Marketing Material Practitioner
Department: Marketing & Corporate Relations
Room: 113
Location: Summerstrand Campus (North)
Phone: 27 41 504 3430
Fax: 27 41 504 3423
Email: bernard.piater@mandela.ac.za
Qualifications: BTech: Public Relations Management